In The Mind of the Millennial Home Buyer
Today's first-time homebuyer is in a drastically different place than those even 10 years ago. A generation mired in student loan debt, uneducated when it comes to basic financial decisions, and raised in an era when everything can be obtained online or via mobile, this enormous generation of consumers will change the face of home ownership and borrowing as we know it today. Understanding their motivations, their perceptions of financial institutions, and their reliance on peer feedback, credit unions stand to make massive in-roads into this group of consumers who want more than just low rates.
In this hour long session, financial educator, author and documentary filmmaker, Adam Carroll, will share the insights gained from 7 years in the mortgage business and over a decade of financial literacy work with this generation. You'll walk away with ideas of how to engage these borrowers, how to use technology to your advantage, and what marketing will turn them on or turn them off. If your credit union is interested in both lowering the average member age AND gaining a share of the mortgage borrowing of the largest generation in history -- attend this webinar!
Meet Your Speaker Adam Carroll:
Adam is one of the top financial educators in the country, and a prominent voice when it comes to the topics of Millennials and Money. Having presented at over 600 colleges and Universities nationwide, hundreds of leadership symposiums, and TEDx events at both the University of Wisconsin-Milwaukee and the London Business School, Adam’s take on financial literacy and evolving financial behavior is refreshing and innovative. With over 7 years of experience in the mortgage industry and having worked closely with thousands of young professionals getting their 'financial footing', Adam's perspective on the desires of the next generation are spot on. His understanding of Millennials; their behavior, their debt loads, and their view of ownership will provide great insight for Credit Union professionals into this relatively diverse group of consumers.