Increasing Member Loyalty
Member loyalty is arguably the most important factor for credit unions today. It costs 5X more to bring in a new member than to retain an existing account, yet it’s estimated we spend 44% more on prospecting than retention. The best way to create a community of loyal members is with an exceptional member service experience that keeps them coming back.
Hear from three credit unions who have harnessed the power of member loyalty. Join us to learn:
-- The importance of an Executive Member Experience Committee for reviewing member comments -- How to close the “loop” on member feedback, holding the team accountable -- Why you might expect a decline in scores as changes are made and how to bounce back -- Why consistency is the number one factor for creating an outstanding member loyalty culture